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China's services gain traction among global consumers_我的网站

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    A foreign guest tries to use the "Meet China" Inbound Tourism Digital Consumption Screen in Yuyuan Garden, Shanghai, east China, Sept. 27, 2025. (Xinhua/Chen Haoming)Heatwaves sweeping across Europe this summer have made air conditioners a hot commodity. For many European consumers, however, the challenge was not only purchasing a cooling device, but also having it delivered and installed quickly.
Joybuy, the European online retail business of Chinese e-commerce giant JD.com, has addressed this demand by taking its integrated delivery-and-installation service to overseas markets.
Through its European logistics network, the company enables consumers in over 30 cities, including Paris and London, to receive same-day delivery and installation of air conditioners when orders are placed in the morning.
"Highly efficient" and "beyond expectations" are phrases frequently used by European consumers to describe the service.
By 2025, JD.com had established nearly 200 bonded warehouses, direct-mail warehouses and overseas warehouses across 25 countries and regions worldwide, according to Feng Lei, vice president of JD.com. In Europe alone, the company had built over 60 warehousing and delivery sites, supporting high-quality delivery services for overseas consumers.
Chinese services are increasingly gaining recognition worldwide. For many overseas visitors, China has become a destination not only for shopping, but also for experiencing innovative and personalized services, including autonomous driving, integrated bath and spa services, customized healthcare, intelligent robots and traditional Chinese medicine (TCM) therapies.  
    Foreign trainees learn Baduanjin, a traditional breathing and stretching exercise, in Sanya, south China's Hainan Province, Aug. 7, 2025. (Xinhua/Guo Cheng)
According to the National Immigration Administration, China received 22.91 million inbound foreign visitors in the first half of 2026, up 20.4 percent year on year. Visa-free entries accounted for 77.7 percent of this total.
Da Ren Tang, a century-old TCM brand in north China's Tianjin Municipality, has launched a TCM-themed tourism program that offers overseas tourists various products, health consultations and wellness experiences.
The program features seasonal tea tasting, meridian massage sessions and herbal pill-making activities, helping visitors explore the connection between traditional culture and modern life.
To better serve international travelers, Umetrip, a Chinese aviation travel service platform, has launched HiChina, a one-stop travel service tool designed to help international visitors plan their trips in China.
The platform offers multilingual flight searches, online check-in, electronic boarding passes and real-time alerts. It also integrates practical functions including electronic arrival card application, English map navigation, NFC-enabled public transport payments, real-time translation and tax refund location searches.
By covering the entire travel process from arrival to departure, the platform aims to make traveling in China more convenient for international visitors.
"We use digital services to enhance the reputation of 'Chinese services,' helping unlock the potential of inbound consumption and increase the global influence of 'China Travel,'" said Liu Feng, vice president of Umetrip.
In March, China introduced a package of measures to boost travel service exports and expand inbound consumption. These initiatives include optimizing tax refund services for departing visitors, launching multilingual versions of lifestyle service applications, and further streamlining visa procedures to enhance foreign tourists' consumption experience in China.   
Foreign residents in China have also witnessed firsthand the rapid upgrading of the country's service consumption.
Ivan Monich, a Russian teacher at Tianjin Foreign Studies University who has lived in China for many years, described the convenience brought by digital services as part of "the comfort of life in China."
In his view, mobile applications that combine navigation, real-time traffic information and ride-hailing services have made travel much easier. "Everything I need is right there in one app," Monich said.
Wang Yiming, former vice president of the Development Research Center of the State Council, said that China's 15th five-year plan (2026-2030) for expanding consumption emphasizes "orderly relaxing control over market access in the service sector and optimizing the market access environment for new business forms and new sectors," creating favorable conditions for the development of China's service consumption.
Liu Xiaolong, global partner of U.S.-based management consulting firm Kearney Management Consultants, said that as China's service consumption continues to move toward higher quality and more experience-oriented offerings, the country will become an important market for global service enterprises.
China is also expected to provide new ideas and opportunities for the global service consumption sector through innovations in cultural intellectual property, consumption models and other areas, Liu said. 
。    10月22日，由国家税务总局辽宁省税务局联合省发展改革委、省商务厅、巴西中资企业协会共同主办的税收服务赴巴西投资主题活动在鞍山举行。         　　去年，国家税务总局聚焦服务高质量“引进来”和高水平“走出去”，推出“税路通”跨境服务品牌，省税务局推出“税路通·辽税花语”服务子品牌。品牌创建以来，国家税务总局辽宁省税务局进一步丰富其内涵，推出系列务实举措，切实提高跨境纳税人缴费人满意度和获得感。

B | 在“税路通”跨境服务品牌推出一周年之际，举办本次活动为中巴双方企业提供了多边沟通交流对话平台，是税务部门进一步贯彻加强税收等领域多边合作平台建设，落实信息通、政策通、服务通三维服务模式的有力举措。         　　此次活动采取跨国视频直连方式，在鞍山市和巴西的巴西利亚、里约热内卢、圣保罗等地设立会场。

C | 活动现场还展示了辽宁税务局“税路通·辽税花语”子品牌具体建设情况。到场的企业以及线上参会者就巴西整体税收投资环境、投资优势、中巴税收协定等内容进行了提问交流。辽宁省税务专家团队和巴西税务局官员对企业关心的税收问题展开交流，现场互动问答气氛热烈。         　　今年是中巴建交50周年，G20峰会也将在巴西里约热内卢举行。据了解，国家税务总局以此次活动为契机，将正式发布修订版《中国居民赴巴西投资税收指南》，推进商签《中华人民共和国国家税务总局与巴西联邦共和国联邦税务局合作备忘录》，并推动在辽建立涉巴西投资诉求回应联系机制。                    责任编辑：李丹。

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